Jorge Cortinhal

Soft Chaos

Creative Process:

To create these espadrilles I wanted them to reflect the freshness and liveliness that spring and summer bring to people's lives and the world. It's a new cycle that begins, a cycle that happens every year, nature wants it so. PAEZ attaches great importance to nature, as we all know, thanks to the use of recycled materials in its products.

With the idea of this cyclical fluidity, sea waves, and wind breeze, I decided to create a fun and unique look, in which the espadrilles of the same pair were not symmetric between them and try to escape a little from the already existent pattern styles, but still respecting the PAEZ graphic line.

The three pairs that I present are a family of espadrilles that take them to a different than usual design, whose construction is reminiscent of a slipper, in the sense that the front and heel "split" from the sides, due to the pattern fluid. This pattern aspires to be fresh, fun, and alive, with good vibes, and this is achieved with color blending. This mix allows for a design that stands out from other espadrilles, thus offering customers a new choice that will be certainly noticed by others.

About the author:

Jorge Cortinhal is a 21-year-old man from Barreiro. Jorge graduated in Communication Design and is currently enrolled in the Contemporary Editorial and Typographical Practices master's degree. Jorge is passionate about several subjects like design, sports, music, comedy, and communication.

He's always trying to push himself, and exceed expectations people have of him, on professional and personal levels.

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